Seafood Promotion

The biggest celebration of seafood in the UK, the Seafood Promotion campaign focuses on promoting the many benefits of eating sustainable seafood twice a week .

The 'Seafood Fortnight' campaign has this year been replaced by an ongoing seafood promotion. This new approach to promoting seafood serves the needs of all kinds of retailers and processors directly, whilst also delivering the message “enjoy seafood twice a week” to consumers all over the UK.

Themed media campaign

All of this is backed by a themed advertorial campaign in national and regional media to promote the health benefits of seafood. Advertorials will focus on specific species throughout the year including:

“Feed the family, fish on a budget” Spring 2009 
“Summer BBQs” Summer 2009 
“Back to School” Autumn 2009  
“New Year New You” New Year 2010

The estimate is that the '2 a week' message reached 33 million consumers in June, July and August 2009.

For more information on the Seafood Promotion campaign please contact Gaynyr Dickson, Seafish Marketing Communications Executive, on 0131 524 8658 or g_dickson@seafish.co.uk